Donald Anthony, the visionary CEO of Luxurious Scents, is a fragrance enthusiast, entrepreneur, and brand strategist dedicated to elevating Pakistan’s perfume industry—starting from the heart of Karachi. With over a decade of experience in luxury retail and an unwavering passion for authentic perfumery, he founded Luxurious Scents with a simple mission:
to make premium, long-lasting, and original fragrances accessible to everyone in Pakistan.

Growing up around traditional attars and being exposed to global designer perfume culture, Donald developed a deep appreciation for how scent defines personality, memory, and elegance. This passion evolved into a commitment to bring only authentic, handpicked, and performance-tested fragrances to Pakistani customers.

Under his leadership, Luxurious Scents has grown from a small online initiative into one of Karachi’s most trusted online perfume stores, known for its honesty, originality guarantee, and exceptional customer experience.

Donald’s Commitment to Quality & Trust

Donald personally oversees:

• the sourcing of imported designer perfumes

• partnerships with reliable distributors and perfumers

• ensuring every fragrance meets original, safe, and long-lasting standards

• customer satisfaction, transparency, and trust-building

• the brand’s expansion across Karachi and nationwide

He believes that every customer deserves a fragrance that lasts, performs, and reflects their individuality — without fear of counterfeit products or exaggerated claims.